# リポビタンD Fight Ippatsu Commercial Revival LP / Infinite Fight Ippatsu Button (Additional Content)

date: 2017-10-16

> For the complete documentation index, see [llms.txt](https://www.fork.co.jp/en/llms.txt)




- Client: 大正製薬株式会社
- Services Provided: System Development / Design & Website Management / Server Construction & Maintenance
- Published: 2017-10-16

Landing page produced for the release of the first web commercial in two and a half years starring Kane Kosugi. Centered on a humorous video where Kosugi's partner fails to answer his signature "Fight!"—leaving him to rescue himself without the classic "Fight Ippatsu!" call—the campaign generated viral momentum far beyond initial expectations.<br>In response, the rollout plan was restructured to launch bonus interactive content, with both the landing page and follow-up features crafted to entertain fans.
<img src="/imgix/img/case/024/modal1.jpg?auto=format" alt="">
<img src="/imgix/img/case/024/modal2.jpg?auto=format" alt="">
<img src="/imgix/img/case/024/modal3.jpg?auto=format" alt="">
<img src="/imgix/img/case/024/modal4.jpg?auto=format" alt="">