Case Studies

This campaign website invites the public to submit their own definitions for 10 words selected by the 大辞泉 editorial department. The initiative re-examines the various facets of words whose meanings change depending on age, gender, and individual perspective. After the submission deadline, the 大辞泉 editorial department will conduct a selection process, and the chosen definitions will be officially featured in デジタル大辞泉. The attempt to “solicit definitions from the general public for official adoption” is a groundbreaking endeavor for a Japanese dictionary. This is a unique challenge that only 大辞泉, a dictionary that continues to evolve with the times, can undertake. We invite you to follow this campaign closely.

We have been providing website construction and operational services for the multi-brand boutique “ESTNATION,” which has locations in Tokyo, Nagoya, Fukuoka, and other areas, since its opening in 2001. Following several redesigns, we now provide comprehensive support, including smartphone sites, Facebook page management, and YouTube channel operations.

We developed the website for the “ファイア カフェデリ” series, a line of bottled flavored lattes targeting people in their late teens to early twenties. As a smartphone magazine titled “Café Daily Magazine,” it delivers unique content every day of the week. We incorporated interactive elements, such as real-time surveys on topics of interest to the target audience and the ability for users to submit their own stories.

The “This is Mazda Design.” site introduces マツダ’s approach to design, driven by unique ideas and philosophies. It expresses a strong commitment to moving beyond mere industrial manufacturing toward creating cars as works of art, fine arts, and crafts. For the interview content, we interviewed and photographed staff and built the design around the sophisticated aesthetic characteristic of マツダ. The site aims to build interest in and affinity for Mazda Design.

“郵便年賀.jp” is a special website for New Year’s cards provided by 日本郵便. The site provides information and various design materials for New Year’s cards through categories such as “Buy,” “Create,” “Send,” “Learn,” and “Enjoy.” By conveying the joy and significance of the major Japanese tradition of “sending New Year’s cards” and supporting the creation process, the site ultimately promotes the sale of New Year’s postcards.

This is the brand site for “アミノバイタル,” a sports science-based amino acid supplement developed by 味の素 under the concept of “Amino Science for Sports." We were responsible for the markup and implemented updates for content such as “New Generation Muscle Training Methods.”