Strategy on FORK CORPORATION

MATE.BIKE Website Renewal

Tue, 31 Oct 2023 00:00:00 +0900

Mobile-first renewal of the Japanese e-commerce site for MATE.BIKE, a global e-bike brand founded in Copenhagen, Denmark. Built on Shopify, the platform elevates user experience (UX) by streamlining the test-ride reservation flow—a pivotal touchpoint in the customer journey—while high-detail CG frame animations bring the brand’s distinctive aesthetic to life.

Sitakke Web Magazine Site

Tue, 28 Dec 2021 00:00:00 +0900

“Sitakke” is a regional web magazine curating lifestyle and local stories from across Hokkaido for women living in the prefecture. Involved from the initial logo proposal, our team designed an information architecture that helps readers effortlessly discover articles matched to their interests, complemented by playful animations and an engaging top-page layout. Integrating article generation directly with the CMS also established a streamlined editorial workflow for the operating team.

ユースキン Brand Site

Wed, 16 Sep 2020 00:00:00 +0900

“ユースキン” is a classic yellow medicated cream formulated to relieve dry, chapped skin and chilblains. Commissioned to renew the brand website alongside a major product rebranding, our team participated from the initial information architecture stage in close collaboration with project stakeholders—crafting an enduring digital home to accompany the new “ユースキン.”

ユースキン Renewal Site

Wed, 16 Sep 2020 00:00:00 +0900

“ユースキン” was born from a simple desire: to help a woman suffering from rough hands. While maintaining its proven effectiveness, the product has been redesigned to be even more user-friendly. We produced a special site to communicate the new design features and the core philosophy of ユースキン製薬: “For your skin.”

ユースキンシソラ Brand Site

Wed, 16 Sep 2020 00:00:00 +0900

Renamed from “ユースキンS” as part of a brand renewal, “シソラ” is ユースキン製薬’s skincare line for sensitive skin. Commissioned to build the brand’s first dedicated website in conjunction with the relaunch, our team collaborated closely with stakeholders from the initial planning and structure phase, creating a site that authentically communicates the gentleness and key benefits of “シソラ.”

アクセーヌ "Skin Condition Encyclopedia"

Thu, 30 Apr 2020 00:00:00 +0900

Interactive diagnostic content created to make selecting cosmetics more enjoyable for アクセーヌ, a sensitive-skin brand grounded in dermatological science that pairs low irritation with visible results.

Visitors can explore this unique encyclopedia to receive personalized insights based on their skin concerns and lifestyle habits,
discovering practical skincare advice from アクセーヌ along the way.

Renewal of the "トライ式医学部合格" Website

Tue, 28 Jan 2020 00:00:00 +0900

Website renewal for “トライ式医学部合格,” the dedicated medical school entrance exam program offered by tutoring provider トライ.
Involved from initial concept and visual tone proposals, our team structured the site to clearly communicate how トライ provides the most direct path to medical school admission.

新国立劇場: Top Page Renewal

Wed, 30 Oct 2019 00:00:00 +0900

Top page renewal for the 新国立劇場 official website. Streamlined navigation reduces structural complexity and helps visitors move effortlessly across the site. Carefully curated hero photography and typography reflect the theater’s stature as Japan’s sole national center for contemporary performing arts, complemented by clearer access to institutional and facility information.

I.C.E. | Interactive Communication Experts Official Website

Wed, 07 Aug 2019 00:00:00 +0900

Official website renewal for the General Incorporated Association I.C.E. Restructured information architecture clarifies the organization’s mission and activities while guiding visitors intuitively to key resources. Responsive design ensures a seamless browsing experience across both desktop and mobile devices.

絶メシリスト - Introducing Takasaki's time-honored local flavors!

Wed, 10 Jul 2019 00:00:00 +0900

“絶メシリスト” is a local gourmet guide focused on Takasaki City, Gunma Prefecture, highlighting “絶メシ”—exquisite gourmet foods that are too precious to let disappear, but are vanishing due to aging shop owners and succession issues. We were responsible for front-end coding, implementation of visual effects, and server construction. The project has received numerous awards, including:

ACC TOKYO CREATIVITY AWARD 2018
Marketing Effectiveness Category - Minister for Internal Affairs and Communications Award / ACC Grand Prix
Web Grand Prix 2018 Corporate Grand Prix Category - Promotion Site Award Grand Prix
Cannes Lions 2019 Media Category - Bronze
Spikes Asia 2019 PR Category - Gold Spike

BBCワールドニュース Channel Introduction Site

Tue, 24 Jul 2018 00:00:00 +0900

Renewal of the channel introduction website for BBCワールドジャパン.
Content architecture was redesigned to serve both first-time visitors and regular viewers, placing compelling program highlights and broadcast schedules front and center to encourage repeat visits.
A custom CMS automatically generates timetables from existing CSV data and enables HTML-free updates, providing a scalable foundation for long-term editorial operations.

京粕漬魚久 Corporate Site

Fri, 13 Jul 2018 00:00:00 +0900

Founded in 1914, 京粕漬魚久 continues to preserve traditional culinary craftsmanship centered on its signature 京粕漬. Original photography and expansive product visuals showcase the appeal of its marinated fish, while restructured site navigation provides smoother access to the online shop. Responsive web design delivers an intuitive interface across both desktop and mobile devices, creating a digital presence befitting a heritage brand cherished across generations.

城南コベッツ: Private Tutoring for Guaranteed Results

Thu, 19 Apr 2018 00:00:00 +0900

Website renewal for 城南コベッツ, an individualized tutoring school operated by 城南進学研究社.
Drawing on insights gained through ongoing site operations, our team identified a need for clearer audience segmentation and proposed a comprehensive overhaul of the information architecture.
Rather than presenting a generic school overview, the restructured site guides visitors starting from each student’s specific academic challenges, with dedicated entry points for elementary, junior high, and high school students.
Built around the blue and green palette of the 城南コベッツ logo, the visual design maintains brand consistency while using accent colors to highlight key navigation elements.

For Women Who Won't Give Up on Pore Concerns | 花王ビオレおうちdeエステ

Fri, 29 Dec 2017 00:00:00 +0900

A campaign website for 花王ビオレおうちdeエステ, illustrated with a soft, feminine watercolor aesthetic.
The site unfolds a heartwarming, gently humorous story of five women pursuing smooth, poreless skin—sparked by a single facial cleanser.

Fukushima Hydroelectric Power Promotion Council

Wed, 13 Dec 2017 00:00:00 +0900

Official website for the Fukushima Hydroelectric Power Promotion Council, built to share its past and ongoing deliberations with the public. Our team managed the entire launch process—from logo creation and web design to CMS (Movable Type) implementation and server construction—and continues to oversee site operations post-launch.

Heart-Fluttering English They Don't Teach You at School: Presented by 午後の紅茶

Thu, 16 Nov 2017 00:00:00 +0900

This content allows users to enjoy learning English through heart-fluttering stories set in school life, featuring various types of handsome characters. As you read through stories filled with romantic moments, the climax features a key English phrase that is sure to touch your heart. We have provided detailed explanations for the English portions, ensuring the content is satisfying not only for those seeking romantic moments but also for those who want to study English seriously.

高速充電なび – A Smartphone App for Electric Vehicle (EV/PHEV) Users

Fri, 20 Oct 2017 00:00:00 +0900

“高速充電なび” is a smartphone navigation app that allows electric vehicle (EV/PHEV) users to find rapid charging stations on highways across the country.
To help users enjoy comfortable long-distance drives in an era of increasing electric vehicle demand, we have implemented features such as customized charging station searches and real-time availability status within a simple UI.

女子プロハート研究所 Website

Fri, 12 May 2017 00:00:00 +0900

Production of “女子プロハート研究所,” a participatory promotional media site for women. Led by 女子プロ—a creative unit of female TV commercial planners—the platform features first-hand reporting, articles, and videos spanning beauty, recipes, and fortune-telling.
Our scope covered creative direction, site design and development, subpage design, and markup. To support administrators without prior web management experience, the CMS was designed to allow effortless article updates with no HTML knowledge required.

リポビタンD: A Direct Cheer for Those Working Hard

Tue, 17 Jan 2017 00:00:00 +0900

An interactive campaign site enabling users to send personalized messages of encouragement through humorous illustrations and copy. Built-in psychological logic interprets the sender’s relationship with the recipient, paired with a simple, intuitive interface that engaged a wide audience. Users can download their generated cards as images or share them directly via LINE, Twitter, or email.

さくらインターネット株式会社 Corporate Site

Fri, 14 Oct 2016 00:00:00 +0900

The corporate site for the server hosting service “さくらインターネット.” For this redesign, we were responsible for interviewing, writing, photography, design, and markup. The company supports the internet, an infrastructure essential to modern society, and provides cutting-edge services. At heart, it proved to be very sincere and full of adventurous spirit. The site expresses this side of “さくらインターネット.”

アルコン Contact Lens Site

Tue, 12 Jul 2016 00:00:00 +0900

Consolidating contact lens websites previously separated by brand into a single unified platform. Streamlined cross-brand comparisons deepen product understanding, complemented by expanded feature content tailored to user interests. Built with responsive design and an SEO-friendly architecture to drive broader organic reach.

河合塾 Preparatory School Site

Mon, 20 Jun 2016 00:00:00 +0900

A full redesign of the enrollment website. Spanning the combination of “each campus/classroom × grade level” alongside an extensive range of courses, the platform scales to a 2,000-page mega-site. Responsive UI design delivers optimal usability for both students and parents, while a newly introduced CMS streamlines the major content updates conducted four times a year.

Strategy on FORK CORPORATION

MATE.BIKE Website Renewal

Sitakke Web Magazine Site

ユースキン Brand Site

ユースキン Renewal Site

ユースキン シソラ Brand Site

アクセーヌ "Skin Condition Encyclopedia"

Renewal of the "トライ式医学部合格" Website

新国立劇場: Top Page Renewal

I.C.E. | Interactive Communication Experts Official Website

絶メシリスト - Introducing Takasaki's time-honored local flavors!

BBCワールドニュース Channel Introduction Site

京粕漬魚久 Corporate Site

城南コベッツ: Private Tutoring for Guaranteed Results

For Women Who Won't Give Up on Pore Concerns | 花王 ビオレ おうちdeエステ

Fukushima Hydroelectric Power Promotion Council

Heart-Fluttering English They Don't Teach You at School: Presented by 午後の紅茶

高速充電なび – A Smartphone App for Electric Vehicle (EV/PHEV) Users

女子プロ ハート研究所 Website

リポビタンD: A Direct Cheer for Those Working Hard

さくらインターネット株式会社 Corporate Site

アルコン Contact Lens Site

河合塾 Preparatory School Site

ユースキンシソラ Brand Site

For Women Who Won't Give Up on Pore Concerns | 花王ビオレおうちdeエステ

女子プロハート研究所 Website