Case Studies

We designed the special website and produced the AR development for “きゅんづくりタイマーAR,” a video service that serves as a timer while you prepare 東洋水産’s “マルちゃん麺づくり” cup noodles. “きゅんづくりタイマーAR” features “kyun” (heart-fluttering) videos of two contrasting male characters. To match the artwork by illustrators Den Q and Tomowaka, voice actor Takuya Eguchi performs the roles of the two male characters. After pouring hot water into the “マルちゃん麺づくり” cup, users register its lid as a marker with their smartphone, which launches the AR and plays the videos.

The “SYNERGYCA Co-creation Lounge,” established by 住友化学 in conjunction with the relocation of its Tokyo headquarters, is a co-creation space designed to generate ideas and insights that lead to new value. Under the theme “Let’s talk about changing the world Chemistry for innovation,” the lounge allows visitors from industry, government, and academia to see, touch, and experience the technologies of the 住友化学 Group.

We have developed the event website for the “TOKYO2020 Legacy Mission,” a touring event in which participants visit the competition venues of the Tokyo 2020 Games and nearby tourist facilities. The site features information on over 100 tourist facilities and recommended sightseeing routes across Tokyo and eight prefectures (Miyagi, Fukushima, Ibaraki, Saitama, Chiba, Kanagawa, Yamanashi, and Shizuoka).

We built an e-commerce site for ブリヂストンサイクル that sells electrically assisted bicycles with child seats and other products for in-store pickup. Alongside it, we developed a system that manages shipping and periodic inspections after sale. We implemented Shopify Plus for the e-commerce site, customizing it to accommodate the in-store pickup workflow. We also built a backend system integrated with Shopify to support retailer operations.

On November 1, 2021, a new beauty attraction, “NEW ME COLLECTION,” opened in Maison KOSÉ Ginza, a concept store where visitors can experience the beauty of KOSÉ. Under the theme “meet new me,” the attraction provides an experience where visitors can encounter 50 different versions of themselves through virtual makeup, allowing them to discover aspects of themselves they never knew existed. フォーク handled the system development and program implementation for the “NEW ME COLLECTION” website (personal site).

In anticipation of the 5G era, Arashi and ソフトバンク launched a participatory project to create a video of Arashi and their fans singing “Love so sweet” together virtually. The video was then broadcast as a television commercial. Through a dedicated smartphone app or a special website, users record themselves singing “Love so sweet” and upload the video. These recordings are then automatically combined with footage of Arashi singing “Love so sweet” to create a video of a virtual grand chorus. We were responsible for the system design and development, infrastructure design and construction, and secretariat duties, including handling inquiries, for this project.

“U24 CO-CHALLENGE 2021 ソニーは君と組みたい。” is a program that combines competitions and workshops to nurture ideas by leveraging ソニー’s expertise. フォーク was responsible for the backend design and development, as well as the infrastructure design and construction for this program. We developed all systems for the program based on GCP, including the handling of applicant information (personal data), idea sheet uploads, ID migration, email delivery functions, and data verification features via Data Studio. We ensured the systems were customized and engineered to withstand high traffic and large data volumes.

We produced “Sitakke,” a web magazine that delivers information from various regions of Hokkaido. Targeting women living in Hokkaido, the site provides various information related to Hokkaido and daily life. We focused on information architecture that allows users to easily find information tailored to their interests and concerns, and we participated in the design process starting from the logo proposal. The top page features animation and a playful layout to make it fun to browse. Additionally, we built an easy-to-operate system by integrating article generation with a CMS.

We were responsible for page production and CMS development for the renewal of the 東京工芸大学 official website. We completely redesigned the top page, improving both usability and readability. With this renewal, the site was awarded 1st place in the 2021 日経BP National University Smartphone Site Usability Survey.

“ユースキン” is a yellow cream effective for treating dry skin, cracked skin, and chilblains. Following a rebranding, we were tasked with renewing the brand site. We were involved from the site structure stage, working closely with all stakeholders and sharing ideas throughout the project. The result is a site that will be loved for a long time, alongside the new “ユースキン.”

“ユースキン” was born from a simple desire: to help a woman suffering from rough hands. While maintaining its proven effectiveness, the product has been redesigned to be even more user-friendly. We produced a special site to communicate the new design features and the core philosophy of ユースキン製薬: “For your skin.”

“ユースキンS,” the brand for sensitive skin by ユースキン製薬, was renamed “シソラ” as part of a rebranding. Since there was no previous brand site, we were commissioned to launch a new one to coincide with this renewal. We were involved from the site structure stage, collaborating and exchanging various opinions with all stakeholders. We have created a site that conveys the appeal and key features of the new “シソラ” in a manner truly representative of ユースキン製薬.