Case Studies

AR content for an attraction that lets you create a movie in which you seem to race through the Paldea region—the setting of “ポケットモンスター スカーレット・バイオレット”—alongside the legendary Pokémon Koraidon and Miraidon. When you straddle the object installed in the filming studio at ポケモンセンターメガトウキョー and pose along with the audio and video guidance, the system generates a movie just for you. In it, you appear to be riding the legendary Pokémon Koraidon or Miraidon on an adventure. You can download the movie to your smartphone or other device on the spot.

Taking a mobile-first approach, we have renewed the Japanese e-commerce site for MATE.BIKE, a leading global e-bike brand founded in Copenhagen, Denmark. We built the platform using Shopify, focusing on user experience (UX) by optimizing the flow for test ride reservations, which is a critical step in the purchasing decision process. Additionally, in terms of creative production, we aimed to fully express the brand’s distinctive world by showcasing the products with highly detailed CG animations of the bike frames.

We have completed the site renewal for カトージBtoB, a members-only online shop specializing in contract supply for facilities and businesses. This site was built using Shopify, and we customized the existing design themes and functions to meet the client’s specific requirements. We also completely redesigned the UI to provide users with a seamless and comfortable purchasing experience. As part of the content updates, we added a new page of suggested plans, reflecting the client’s vision: “We want to propose products that align with customer needs to help create spaces where families with children can feel comfortable.”

We developed a support system for public racing organizers and trainers. For organizers, the system provides functions to manage annual race schedules and horse registrations through integration with core systems. For trainers, it lets them complete all the registrations and applications required for race entries in one seamless flow. Developed to be used across multiple venues, the system is currently being provided to several local horse racing tracks.

We have produced the special website for サントリーウイスキー, which celebrated its 100th anniversary in 2023. フォーク was involved in the site structure, design, and front-end implementation. Through extensive collaboration and exchange of ideas, we created a site that honors the profound weight of its 100-year history while looking ahead to a future of crafting whisky for the next 100 years.

We designed the special website and produced the AR development for “きゅんづくりタイマーAR,” a video service that serves as a timer while you prepare 東洋水産’s “マルちゃん麺づくり” cup noodles. “きゅんづくりタイマーAR” features “kyun” (heart-fluttering) videos of two contrasting male characters. To match the artwork by illustrators Den Q and Tomowaka, voice actor Takuya Eguchi performs the roles of the two male characters. After pouring hot water into the “マルちゃん麺づくり” cup, users register its lid as a marker with their smartphone, which launches the AR and plays the videos.

The “SYNERGYCA Co-creation Lounge,” established by 住友化学 in conjunction with the relocation of its Tokyo headquarters, is a co-creation space designed to generate ideas and insights that lead to new value. Under the theme “Let’s talk about changing the world Chemistry for innovation,” the lounge allows visitors from industry, government, and academia to see, touch, and experience the technologies of the 住友化学 Group.

We have developed the event website for the “TOKYO2020 Legacy Mission,” a touring event in which participants visit the competition venues of the Tokyo 2020 Games and nearby tourist facilities. The site features information on over 100 tourist facilities and recommended sightseeing routes across Tokyo and eight prefectures (Miyagi, Fukushima, Ibaraki, Saitama, Chiba, Kanagawa, Yamanashi, and Shizuoka).

We built an e-commerce site for ブリヂストンサイクル that sells electrically assisted bicycles with child seats and other products for in-store pickup. Alongside it, we developed a system that manages shipping and periodic inspections after sale. We implemented Shopify Plus for the e-commerce site, customizing it to accommodate the in-store pickup workflow. We also built a backend system integrated with Shopify to support retailer operations.

We created a landing page for the anniversary happy bag sold in the summer of 2021. To complement the limited edition bag, which includes items to enhance the home cafe experience and coffee beans that can be enjoyed both hot and iced, we aimed for a stylish, magazine-style layout designed to make home cafe time more enjoyable.

In addition to the existing toilet line, new product lineups for entrances and cars have been introduced for エステー株式会社’s deodorizer “消臭力DEOX.” While maintaining the visual tone of the previous site, we have redesigned the layout to accommodate the additional products, adjusted the design to match the new packaging, and relaunched the site. Since the number of products increased and the LP became longer, we have implemented anchor links and a sticky menu to ensure users can smoothly navigate to the information they need.

On November 1, 2021, a new beauty attraction, “NEW ME COLLECTION,” opened in Maison KOSÉ Ginza, a concept store where visitors can experience the beauty of KOSÉ. Under the theme “meet new me,” the attraction provides an experience where visitors can encounter 50 different versions of themselves through virtual makeup, allowing them to discover aspects of themselves they never knew existed. フォーク handled the system development and program implementation for the “NEW ME COLLECTION” website (personal site).