Analysis & Measurement
Quantitative and qualitative analysis—including usability analysis, user testing, and access log analysis—identifies website challenges and drives improvements.
Analysis & Measurement
To uncover current issues through quantitative and qualitative analysis and turn them into improvement plans, two steps are essential. Before the research, we set hypotheses for what to investigate. After the research, we analyze the causes behind the aggregated data. We assign these tasks to our information design staff, so that the information architecture reflects the analysis results without omission.
## Usability Analysis
Analyses such as heuristic evaluation (assessment based on expertise) and eye-tracking studies reveal whether the site is easy for target customers to use and where users drop off.
## User Testing
Observing how users (test participants) behave on the site helps identify issues regarding readability, visibility, and legibility.
## Access Log Analysis
Based on pre-established hypotheses, we pinpoint critical points within vast amounts of log data and analyze their causes, so our findings lead directly to actionable measures.
## Case Studies
- [河合塾 Preparatory School Site](https://www.fork.co.jp/en/case/010.html) / 学校法人河合塾 (Analysis & Measurement, Strategy Formulation, System Development, Design & Website Management, Server Construction & Maintenance): A full redesign of the enrollment website. Spanning the combination of "each campus/classroom × grade level" alongside an extensive range of courses, the platform scales to a 2,000-page mega-site. Responsive UI design delivers optimal usability for both students and parents, while a newly introduced CMS streamlines the major content updates conducted four times a year.
### Other Services
Quantitative and qualitative analysis—including usability analysis, user testing, and access log analysis—identifies website challenges and drives improvements.
To utilize websites as tools for maximizing revenue, we develop roadmaps that address many challenges, such as whether relevant departments share the same issues and whether they share the same website goals.
Our capabilities span from developing backend systems for promotions and campaigns to developing and customizing content management systems (CMS) for owned media. We also implement web systems that integrate with business systems and social media.
Multifaceted support is available for website operations, including an on-site model where our staff is stationed at your location, as well as off-site contract models and SEO implementation.
Optimal servers and networks are designed, built, maintained, and operated for delivering your website. Leveraging our 15+ years of experience with our proprietary managed hosting service "FORTS," we can do the same for various cloud environments, including AWS and GCP, according to your needs.
From campaign management to operating and monitoring corporate social media, we handle the high volume of interactions with general users on your behalf.
Depending on your needs, we build websites using SaaS no-code website builders (such as STUDIO or Wix) to reduce initial and maintenance costs and shorten development timelines.