Strategy
To help you use your website as a tool for maximizing revenue, we create roadmaps that address many challenges, such as whether issues are shared among the relevant departments and whether everyone shares the same goals for the website.
## Web Strategy
To achieve efficient web marketing, we design PDCA processes that optimize "what information to provide, to whom, when, and through which channels."
## EC Site Marketing Strategy
Marketing strategies that leverage product, purchase, and customer data are formulated to improve conversion rates and promote repeat purchases on EC sites. We design PDCA cycles that directly drive sales growth. These cover product page optimization, the design of customer touchpoints such as email and social media, and membership programs and other measures to raise customer lifetime value (LTV).
## Achievements
- [MATE.BIKE Website Renewal](https://www.fork.co.jp/en/case/064.html) / 株式会社MATE.BIKE JAPAN (Strategy Formulation, System Development, Design & Website Management, Shopify EC Development): Mobile-first renewal of the Japanese e-commerce site for MATE.BIKE, a global e-bike brand founded in Copenhagen, Denmark. Built on Shopify, the platform elevates user experience (UX) by streamlining the test-ride reservation flow—a pivotal touchpoint in the customer journey—while high-detail CG frame animations bring the brand's distinctive aesthetic to life.
- [Sitakke Web Magazine Site](https://www.fork.co.jp/en/case/050.html) / 北海道放送株式会社 (Strategy Formulation, System Development, Design & Website Management, Server Construction & Maintenance): "Sitakke" is a regional web magazine curating lifestyle and local stories from across Hokkaido for women living in the prefecture. Involved from the initial logo proposal, our team designed an information architecture that helps readers effortlessly discover articles matched to their interests, complemented by playful animations and an engaging top-page layout. Integrating article generation directly with the CMS also established a streamlined editorial workflow for the operating team.
- [ユースキン Brand Site](https://www.fork.co.jp/en/case/045.html) / ユースキン製薬株式会社 (Strategy Formulation, System Development, Design & Website Management): "ユースキン" is a classic yellow medicated cream formulated to relieve dry, chapped skin and chilblains. Commissioned to renew the brand website alongside a major product rebranding, our team participated from the initial information architecture stage in close collaboration with project stakeholders—crafting an enduring digital home to accompany the new "ユースキン."
### Other Services
Quantitative and qualitative analysis is used to identify current issues and turn them into improvement plans. The key lies in forming hypotheses for research items and analyzing the causes behind aggregated data. By having our information design staff handle these tasks, we ensure analysis results are reflected in the information structure without omission.
To help you use your website as a tool for maximizing revenue, we create roadmaps that address many challenges, such as whether issues are shared among the relevant departments and whether everyone shares the same goals for the website.
Our capabilities cover a wide range of services, from developing backend systems for promotions and campaigns to developing and customizing Content Management Systems (CMS) for owned media. We also build web systems that integrate with business systems and social media.
Multifaceted support is available for website operations through various methods, including on-site models where our staff is stationed at your location, outsourcing models, and SEO measures.
Optimal servers and networks are designed, built, maintained, and operated for delivering websites. We draw on our track record with "FORTS," our in-house managed hosting service with over 15 years of history. Based on this, we can design, build, maintain, and operate various cloud environments, including AWS and GCP, to meet your needs.
From running campaign secretariats to operating and monitoring corporate social media, we handle on your behalf the vast number of interactions with general users that come with your use of the web.
Using SaaS-based no-code website creation tools (STUDIO / Wix), we build websites to meet customer needs, such as reducing initial and maintenance costs or shortening development timelines.